The Celebrate Kirkland team had a daunting task: to raise at least $30,000 in just a few months. Without donations, Kirkland, Washington, wouldn't put on its annual Fourth of July celebration.
When Kirkland resident Susan Burnash, President of Purple Duck Marketing, heard that there might not be a Kirkland Fourth, she immediately offered to help. Knowing she needed to produce an accelerated response in a short amount of time, Susan turned to Social Media marketing, developing an integrated fundraising campaign.
Susan and the Purple Duck Marketing team, along with their intern, Anna, utilized traditional marketing (e-newsletters, flyers, networking, and media support) in combination with the Social Media platforms Facebook, Twitter, and Blogger. Facebook photo albums, Twitter updates, Blogger news, and a Firstgiving online donation page helped quickly generate awareness.
With over 500 Facebook friends and fans, over 150 Twitter followers, and exposure in the blogosphere, Save Kirkland's Fourth's Social Media marketing stance gave us the power to reach our donation goal in the very short amount of time we had.
As Purple Duck Marketing's greater-Seattle area media relationships produced responses, donations from individuals and businesses began flowing in.
The Save Kirkland's Fourth campaign raised $35,000 dollars, enough to sponsor the annual fireworks and parade. But other cities weren't so fortunate in this difficult economy: Millville, New Jersey; Lawrenceville, Georgia; Yonkers, New York; Newton, Iowa; and Gainesville, Florida have all canceled their Fourth of July fireworks. If it were up to us, all Fourth of July celebrations would be saved this year. But we know it takes hard work, commitment, and the Social Media marketing model advantage. We hope other nonprofits are inspired by our story and apply the Social Media marketing model to their cause!
When Kirkland resident Susan Burnash, President of Purple Duck Marketing, heard that there might not be a Kirkland Fourth, she immediately offered to help. Knowing she needed to produce an accelerated response in a short amount of time, Susan turned to Social Media marketing, developing an integrated fundraising campaign.
Susan and the Purple Duck Marketing team, along with their intern, Anna, utilized traditional marketing (e-newsletters, flyers, networking, and media support) in combination with the Social Media platforms Facebook, Twitter, and Blogger. Facebook photo albums, Twitter updates, Blogger news, and a Firstgiving online donation page helped quickly generate awareness.
With over 500 Facebook friends and fans, over 150 Twitter followers, and exposure in the blogosphere, Save Kirkland's Fourth's Social Media marketing stance gave us the power to reach our donation goal in the very short amount of time we had.
As Purple Duck Marketing's greater-Seattle area media relationships produced responses, donations from individuals and businesses began flowing in.
The Save Kirkland's Fourth campaign raised $35,000 dollars, enough to sponsor the annual fireworks and parade. But other cities weren't so fortunate in this difficult economy: Millville, New Jersey; Lawrenceville, Georgia; Yonkers, New York; Newton, Iowa; and Gainesville, Florida have all canceled their Fourth of July fireworks. If it were up to us, all Fourth of July celebrations would be saved this year. But we know it takes hard work, commitment, and the Social Media marketing model advantage. We hope other nonprofits are inspired by our story and apply the Social Media marketing model to their cause!
Thank you, Purple Duck Marketing!
(And Happy Fourth of July!)
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